Yearly colour trends are a “must follow” for every designer, no matter the field, but also for fashion lovers and trend chasers. They draw direction lines for the coming year’s interiors, furniture, fashion and fabrics collections.
After a 2015 under the patronage of deep, lush Marsala (PANTONE 18-1438) as Colour of the year, by world colour authority Pantone, 2016 is marked, for the first time by the combination of two colours: Rose Quartz (PANTONE 13-1520) and Serenity(PANTONE 15 -3919).
Pantone Institute of Color motivates next year’s colour choice, invoking the increased need of the modern individual to reduce stress and engage into calming and meaningful experiences. The selection is also a challenge of traditional colour perception and association.
“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.” Pantone
Another color authority, mostly addressing architecture and interior design, US paint retailer Benjamin Moore, has already announced its color of the year for 2016 and it has been a surprise for many. Simply White (OC 117)
Simply white is the winner from the 250 hues of white (wow) in the Benjamin Moore palette.
Ellen O’Neill, Benjamin Moore Creative Director explained the choice: “White is not just a design trend, it is a design essential. The popularity of white, the necessity of white, the mystique of white is quantifiable in our industry. Of the top 10 best-selling Benjamin Moore colors, variants of white occupy five spots. It was inevitable that we would ultimately recognize white as our Color of the Year.”
And I must say I’m totally on board with it! White is colour royalty!
Image source: pantone.com//benjaminmoore.com